Text Animations
Bring headlines and key messages to life with reveals, scrambles, fills and motion effects that add emphasis, create visual interest and make important words stand out at the right moment.
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Questions, Answered.
Which text animation should I use for a headline?
Use Scramble Text or Glitchy Text for technical, cyber, AI, launch, or developer-tool headlines. Use Mask Text Reveal, Overflow Text Reveal, Slide Text Reveal, or Perspective Text Reveal for polished section intros. Use Text Fill, Spotlight Text, or Text Hover Expand for short emphasized phrases.
Where do animated text effects work best?
Text animations work best on hero headlines, section intros, product claims, launch statements, editorial one-liners, short proof points, campaign copy, and technical brand moments. They should help important words arrive with intent.
What copy should not be animated?
Avoid animating body copy, legal text, form labels, error messages, accessibility-critical instructions, and long paragraphs. Reading should never feel like the page is asking for applause before delivering the sentence.
How do I prevent layout shift with split text?
Reserve the final text space, avoid changing font metrics during animation, and keep the readable final phrase in normal document flow. Animate only the lines, words, or characters that matter.
How should animated text remain accessible?
The final text must exist as real DOM text and should be exposed once to assistive technology. Screen readers should not announce every animated character or fragment as separate content.
What should text animations do on small screens?
Reduce stagger, shorten duration, avoid tiny clipped text, and make sure line breaks remain stable across widths. Mobile text animation should feel lighter than desktop animation.
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