Halden

Packaging

Boxes, tins and labels that get picked up first and thrown away last, from the cardboard and the fold to the final proof at the printer.

Plain cardboard boxes scattered across dark roller conveyor belts, seen from above
Timeline
6 to 10 weeks
From
$15,000
Team
2 to 4 seniors
Best for
New ranges and redesigns

How It Runs

Four phases, tested in the hand and on a real shelf before anything goes to print.

  1. 1Weeks 1 to 2

    Shelf

    Store visits, a category audit and a look at how your customers actually shop, in person and online.

    • Shelf audit
    • Range map
  2. 2Weeks 3 to 4

    Concepts

    Printed mock-ups of two or three directions, photographed on a real shelf beside the competition.

    • Printed mock-ups
    • Shelf tests
  3. 3Weeks 5 to 7

    Range

    The chosen route rolled out across every product, with structure and materials signed off with your supplier.

    • Range artwork
    • Structural samples
  4. 4Weeks 8 to 10

    Print

    Final artwork, proofs and press checks, so the packs that arrive match the ones you approved.

    • Print files
    • Press check report

Why Work With Us

You get about three seconds on a shelf and about thirty in someone’s hands. Good packaging wins the first and earns the second, then gets kept long after the product is gone.

We design the structure and the graphics together, test them on real shelves and handle print files and press checks, so the pack that arrives is the one you approved.

  • Packs that stand out on a crowded shelf
  • A range people can navigate at a glance
  • Print-ready files checked on press
  • Lighter, recyclable materials where possible

Who It’s For

  • Brands Launching a Range

    You have the formula and the factory. The packs need to look like they belong in the shop you’re pitching.

  • Ranges That Grew Messy

    Every new product got its own look, and now nobody can find anything on the shelf.

  • Brands Going Greener

    You want to cut plastic and weight without the pack looking cheaper.

What You Get

All of it handed over as working files you can open and edit. Your tier decides how much is on the list.

Orange and red steps climbing a wall against a deep blue sky

Structure

  • Pack format and materials
  • Structural prototypes
  • Sustainability review
  • Supplier briefing
A soft abstract swirl of orange and white light

Graphics

  • Range architecture
  • Front-of-pack hierarchy
  • Graphics for every SKU
  • Regulatory copy layout
Rows of bright umbrellas hanging over a narrow street

Production

  • Print-ready artwork
  • Colour proofs
  • Press checks
  • Shelf and e-commerce renders

Our Work

Projects where this service did the heavy lifting.

All Projects

We used to compete on price. Now people buy a second tin to keep the first one company.

Portrait of Rita Fonseca
Rita FonsecaManaging director, Sardinha Atlântica

Pricing

Every price is on this page and fixed in the first meeting. Pay once for a project, or monthly on a retainer.

  • Core

    For a single hero product.

    $15kper project, 6 weeks

    • One structure
    • Graphics for up to 3 SKUs
    • Print-ready files
    • Shelf renders

  • Studio

    Most booked

    For a full range that sells as one.

    $30kper project, 8 weeks

    • Everything in Core
    • Range architecture
    • Graphics for up to 6 SKUs
    • Printed shelf tests
    • Press checks

  • Signature

    For new ranges with custom structures.

    $55k+per project, 10 weeks

    • Everything in Studio
    • Custom structural design
    • Sustainability review
    • Gift and limited editions
    • Supplier management

Add-ons

  • Naming roundA shortlist of three names, checked against trademarks where you trade$6,000
  • Animated markYour mark set in motion, with transitions and rules for using them$7,500
  • Starter websiteA site of five to eight pages, built in Webflow or Next.jsFrom $22,000
  • Pack rangeBox or label design for a range of up to six productsFrom $14,000

All prices exclude VAT. Projects are invoiced in thirds: at kick-off, at approved direction and at handover.

What We Ask of You

  • One person who can say yes at every review
  • A handful of customers willing to talk to us
  • Whatever brand files and research already exist
  • Replies inside five working days, so dates hold

Always Included

  • A review at the end of every two-week block
  • A named lead in the studio nearest you
  • Editable Figma, Adobe and code files
  • Copyright in your name once the last invoice clears

On Our Desks

  • Illustrator
  • ArtiosCAD
  • Esko
  • Cinema 4D
  • Photoshop

Questions

Not answered here? Write to Us.

Do you work with our printer?
Yes. We brief your printer and supplier directly and attend press checks, in person or by video.

Other Disciplines

Got a Brief? Send It Over.

AvailabilityBooking new projects from Mar 2027

  1. Dec 2026Full
  2. Jan 2027Full
  3. Feb 2027Few slots
  4. Mar 2027Open
  5. Apr 2027Open
  6. May 2027Open

Send a few lines about the project and your launch date. A studio lead will reply by the next working day.

hello@halden.studio