Torra

Torra roasts some of Lisbon’s best coffee and sold it in bags covered in tasting notes nobody could use: stone fruit, cacao nib, a hint of bergamot.

Cafés loved the coffee and couldn’t explain it to their customers.

Swap the poetry for a scale. One bar, light to dark and sweet to bitter, printed large on every bag, so you can choose from across the counter.

The bag stays plain kraft. Only the bar and the origin change, which keeps print runs cheap enough to update every harvest.