Halden

Brand Identity

An identity sketched in pencil before it touches a screen, then built into a system your own team can run on an ordinary Monday.

A laptop on a stone desk showing a minimal “Halden Creative Studio” website, with a ceramic cup and white blossoms in soft window light
Timeline
8 to 12 weeks
From
$18,000
Team
3 to 5 seniors
Best for
First brands and overdue refreshes

How It Runs

Five stages, run in two-week blocks. You approve each one in writing before the next begins.

  1. 1Weeks 1 to 2

    Look

    We sit with your team, talk to your customers and lay every brand asset you own on one table to see what’s worth keeping.

    • Findings summary
    • Asset audit
  2. 2Weeks 2 to 3

    Decide

    A half-day session to settle what the brand has to say and how it should sound, written down on a single page.

    • Brand idea
    • Design brief
  3. 3Weeks 4 to 6

    Sketch

    Pencil first, then two or three distinct directions, each mocked up on your own signs, packs and screens.

    • Direction review
    • Mocked-up applications
  4. 4Weeks 7 to 9

    Build

    The chosen direction becomes a complete kit, tested on the dullest and most awkward things you publish.

    • Complete identity kit
    • Two rounds of changes
  5. 5Weeks 10 to 12

    Hand Over

    A working session to walk your team through every file, then two weeks on call while the new brand goes live.

    • Brand book
    • File library

Why Work With Us

A logo is the smallest part of an identity. The rest is the hundred small calls your team makes every week: which colour, which typeface, how loud, how quiet.

We start in pencil at the long table, settle what the brand has to say, and only then draw it properly. You leave with a kit your designers, printers and developers can work from without ringing us first.

  • A mark that holds up stitched, stamped, printed or on screen
  • A brand book short enough to be read in one sitting
  • Templates for the things you make every week
  • Every file, font licence and source in your name

Who It’s For

  • New Companies on a Deadline

    The product is ready, the name is chosen and the launch is in the calendar. The brand is still a placeholder.

  • Brands Patched Over the Years

    Three logos, five greens and a different typeface on every invoice. Nobody decided it. It just happened.

  • Family Firms Changing Hands

    The next generation is taking over and wants a brand that keeps the history without being stuck in it.

What You Get

All of it handed over as working files you can open and edit. Your tier decides how much is on the list.

A hiker in a bright yellow hood against a hazy mountain range

Groundwork

  • Audit of everything you use today
  • Staff and customer interviews
  • The brand idea in one sentence
  • Voice and personality notes
A red wooden cabin on a snowy shore below mountains at dusk

Identity

  • Mark, wordmark and lock-ups
  • Colours checked for contrast
  • Typefaces licensed to your company
  • Grid, patterns and graphic devices
  • Image and photography direction
  • Pictogram set
A hiker in a yellow jacket walking through a frosted forest in the snow

Handover

  • Brand book online and as a PDF
  • Deck, document and social templates
  • Cards, letterhead and signatures
  • Animated mark
  • A fortnight on call after launch

Our Work

Projects where this service did the heavy lifting.

All Projects

They spent a week in the workshop before they drew anything. It shows: the brand sounds like us on a good day.

Portrait of Erik Nygaard
Erik NygaardFounder, Fjellform

Pricing

Every price is on this page and fixed in the first meeting. Pay once for a project, or monthly on a retainer.

  • Core

    For new companies that need a solid first brand.

    $18kper project, 8 to 10 weeks

    • Brand idea session
    • Mark and wordmark
    • Colour and type
    • Brand book (PDF)
    • Social templates

  • Studio

    Most booked

    For growing teams who want a kit they can run alone.

    $34kper project, 10 to 12 weeks

    • Everything in Core
    • Staff and customer interviews
    • Three design directions
    • Patterns and pictograms
    • Online brand book
    • Animated mark

  • Signature

    For older companies refitting the whole brand at once.

    $60k+per project, 12 to 16 weeks

    • Everything in Studio
    • Naming or a name check
    • Rollout plan for every country you sell in
    • Signage or packaging trial
    • Team training day

Add-ons

  • Naming roundA shortlist of three names, checked against trademarks where you trade$6,000
  • Animated markYour mark set in motion, with transitions and rules for using them$7,500
  • Starter websiteA site of five to eight pages, built in Webflow or Next.jsFrom $22,000
  • Pack rangeBox or label design for a range of up to six productsFrom $14,000

All prices exclude VAT. Projects are invoiced in thirds: at kick-off, at approved direction and at handover.

What We Ask of You

  • One person who can say yes at every review
  • A handful of customers willing to talk to us
  • Whatever brand files and research already exist
  • Replies inside five working days, so dates hold

Always Included

  • A review at the end of every two-week block
  • A named lead in the studio nearest you
  • Editable Figma, Adobe and code files
  • Copyright in your name once the last invoice clears

On Our Desks

  • Pencil and paper
  • Figma
  • Illustrator
  • Glyphs
  • After Effects

Questions

Not answered here? Write to Us.

How long until we have a new brand?
Most identities take eight to twelve weeks from kick-off. Brands launching in several countries at once can need sixteen.

Other Disciplines

Got a Brief? Send It Over.

AvailabilityBooking new projects from Mar 2027

  1. Dec 2026Full
  2. Jan 2027Full
  3. Feb 2027Few slots
  4. Mar 2027Open
  5. Apr 2027Open
  6. May 2027Open

Send a few lines about the project and your launch date. A studio lead will reply by the next working day.

hello@halden.studio