Brand Strategy
We find the one sentence your company can stand behind, then write the name, messages and voice that follow from it, using what your customers told us.
- Timeline
- 3 to 5 weeks
- From
- $9,000
- Team
- 2 to 3 seniors
- Best for
- Launches, pivots and rebrands
How It Runs
Four steps, from listening to a sentence your whole company can repeat.
- 1Week 1
Listen
We spend the first week asking questions: of your founders, of customers who stayed and of the ones who left for someone else.
- Interview notes
- Category map
- 2Week 2
Find
We pull out the thing nobody in your category is saying and test it against what we heard.
- Research summary
- Two strategic routes
- 3Week 3
Agree
A morning with the people who sign things off, choosing a route and trimming it until it fits in a sentence.
- Positioning statement
- Brand idea
- 4Weeks 4 to 5
Write
Messaging, tone of voice and naming if needed, all tested on real pages, emails and pitches.
- Messaging framework
- Tone of voice guide
Why Work With Us
Most brands don’t have a design problem, they have a sentence problem. Nobody inside the company describes it the same way twice, so nothing outside it lands.
We talk to your team, your customers and the people who chose a competitor, then write the positioning, name and messaging everyone can repeat without a slide.
- One sentence everyone in the company repeats unprompted
- A name that’s memorable, sayable and screened
- Messaging for every audience, on one page
- A tone of voice with real before-and-after examples
Who It’s For
Founders Close to Launch
You know what you’ve built. You need everyone else to get it in ten seconds.
Companies After a Pivot
The product moved on and the story didn’t. Sales are explaining it differently on every call.
Brands Heading to Identity
You’re about to spend on design and want the thinking settled first, so the logo has something to say.
What You Get
All of it handed over as working files you can open and edit. Your tier decides how much is on the list.
Our Work
Projects where this service did the heavy lifting.
Our members finally understand what they own. Half of our new sign-ups say a friend sent them the homepage.
Pricing
Every price is on this page and fixed in the first meeting. Pay once for a project, or monthly on a retainer.
Add-ons
- Naming roundA shortlist of three names, checked against trademarks where you trade$6,000
- Animated markYour mark set in motion, with transitions and rules for using them$7,500
- Starter websiteA site of five to eight pages, built in Webflow or Next.jsFrom $22,000
- Pack rangeBox or label design for a range of up to six productsFrom $14,000
All prices exclude VAT. Projects are invoiced in thirds: at kick-off, at approved direction and at handover.
What We Ask of You
- One person who can say yes at every review
- A handful of customers willing to talk to us
- Whatever brand files and research already exist
- Replies inside five working days, so dates hold
Always Included
- A review at the end of every two-week block
- A named lead in the studio nearest you
- Editable Figma, Adobe and code files
- Copyright in your name once the last invoice clears
On Our Desks
- Notion
- Miro
- Dovetail
- Figma
- Google Workspace
Questions
Not answered here? Write to Us.
Other Disciplines
Got a Brief? Send It Over.
AvailabilityBooking new projects from Mar 2027
- Dec 2026Full
- Jan 2027Full
- Feb 2027Few slots
- Mar 2027Open
- Apr 2027Open
- May 2027Open
Send a few lines about the project and your launch date. A studio lead will reply by the next working day.