Ferja

Oslo’s island ferries carry six million trips a year. We redesigned the signs, timetables and app so a first-time visitor finds the right boat without asking.

Client: Ferja
Year: 2026
What we did: Wayfinding, identity, app
Timeline: 18 weeks, Oslo

Trees and houses on the shore seen through a ferry’s oval window

The brief

Ferja runs eleven routes across the Oslo fjord, with signs added one crisis at a time: three typefaces, four blues and timetables printed in 8-point type.

In summer half the passengers are visitors, and most of them asked staff which boat to take.

Our answer

Give every route a colour and a number, and use them everywhere: boats, piers, app and printed timetable. If you can match a colour, you can find your boat.

Each pier’s timetable became one large clock face, readable from the back of the queue.