Nordvind
A wind energy co-operative owned by the 9,000 households it powers. We built a brand and a website that make an annual report feel like good news from a neighbour.
- Client
- Nordvind
- Year
- 2025
- What we did
- Identity, website
- Timeline
- 14 weeks, Oslo and Lisbon
The brief
Nordvind is owned by its customers, which is the whole point, and the website didn’t mention it until the fourth page. It looked like any utility: blue gradient, stock turbines, a login button.
The co-op needed new members to fund a second offshore field, and members need to understand what they’re buying into.
Our answer
Lead with the owners. The identity is built from a simple share mark, and every page shows how much the wind made today and where the money went.
Production figures come live from the turbines, so the homepage is never the same twice.
What Happened Next
The numbers, half a year on.
- members in the year after launch
- raised for the second field
- to understand a share, down from nine
Our members finally understand what they own. Half of our new sign-ups say a friend sent them the homepage.
Made By
Ingrid SolbergCreative direction
Tomás AguiarStrategy
Sofie ParkerDesign
Anders HolmEngineering
Inês CarvalhoWords
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