Kvist

A furniture maker that builds each piece from a single tree. We designed an identity as simple as its joinery and a website where every chair tells you which forest it came from.

Client: Kvist
Year: 2024
What we did: Identity, website
Timeline: 11 weeks, Oslo

A red wooden cabin on a snowy shore below mountains at dusk

The brief

Kvist’s furniture sells in museum shops, but its own website was a template with a contact form. Collectors bought through galleries, and Kvist gave away a third of every sale.

Its best story, one tree per piece, was buried on an About page.

Our answer

Make the tree the product page. Every piece has a record: the forest, the felling date, the maker and the hours. The identity is a single cut line, the first mark made on every plank.

Photography stays still and plain: one piece, one colour, one shadow. The furniture does the talking.