- Timeline
- 8 to 12 weeks
- From
- $18,000
- Team
- 4 to 6 seniors
- Best for
- New brands and rebrands
Overview
People judge your brand before they read a word. We make sure the first impression is the right one, and that it survives the second, third and hundredth.
Every project starts with strategy, because no logo can rescue a muddled story. Once we know what you stand for, we design a system that says it everywhere, from a favicon to a trade-show stand.
- A positioning your whole team can say in one breath
- A visual system that works from favicon to billboard
- Guidelines and templates people actually open
- Full ownership of every file and font licence
Who it’s for
Startups before launch
You have a product and a name. You need to look like you’ve been here for years by Tuesday.
Companies that outgrew their look
Your brand was built for the company you were five years ago. It shows.
Brands after a merger
Two identities, one company. You need a system that respects both and belongs to neither.
What you get
Everything arrives as editable source files. The exact list depends on your tier.
Strategy
- Brand and competitor audit
- Customer interviews
- Positioning and brand idea
- Personality and tone of voice
- Messaging framework
Identity
- Logo and wordmark system
- Accessible colour palette
- Typography, licensed to you
- Graphic language and patterns
- Photography and illustration direction
- Icon set
Rollout
- Online brand guidelines
- Social, deck and document templates
- Stationery and email signatures
- Organised asset library
- Animated logo
- Two weeks of launch support
Our approach
Five phases. Each ends with a decision you sign off, so nothing moves forward on a maybe.
- 1
Discovery
Weeks 1 to 2We interview your leadership, your customers and your front line, audit everything you have and map the competition.
- Research summary
- Audit deck
- 2
Strategy
Weeks 2 to 3One workshop to agree the positioning, the personality and the single idea the brand stands on.
- Positioning statement
- Creative brief
- 3
Concepts
Weeks 4 to 6Two or three genuinely different routes, each shown on real touchpoints instead of a mood board.
- Concept presentation
- Recorded walkthrough
- 4
Refinement
Weeks 7 to 9We build the chosen route into a full system and try to break it with your hardest use cases.
- Full identity system
- Two review rounds
- 5
Delivery
Weeks 10 to 12Guidelines, templates and files handed over live, then two weeks of support while you launch.
- Guidelines site
- Asset library
What we need from you
- A decision maker in every review
- Two or three customers we can interview
- Your current brand files and any research
- Feedback within three working days
Included as standard
- Weekly check-ins and a shared project board
- Source files in Figma and Adobe formats
- Full copyright transfer on final payment
- Font licences for up to 50 users
Tools we work in
- Figma
- Illustrator
- After Effects
- Cinema 4D
- Glyphs
- Notion
Pricing
Published, fixed, agreed before we start. Pay per project or spread it over a retainer.
Add-ons
- NamingUp to three shortlisted names, trademark-screened in your markets$6,000
- Motion identityAnimated logo, transitions and a motion guide$7,500
- Brand websiteA five to eight page marketing site, Webflow or customFrom $22,000
- Packaging rangeStructure and graphics for up to six productsFrom $14,000
Prices exclude VAT and local taxes. 40% to start, 30% at concept approval, 30% on delivery.
Identity work
Recent identity projects.
Our board was nervous. They treated that as a design problem, not an obstacle, and twelve weeks later every team wanted to use the brand.
Questions
Something else? Ask us directly.
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