Cloudline

Every haircare brand was shouting about science. Cloudline wanted to talk about how it feels. We built the brand, the packs and the launch around one image: hair falling into clouds.

Client: Cloudline
Year: 2026
What we did: Identity, packaging, launch
Timeline: 14 weeks, Dubai and London

A lilac Cloudline bottle on a pastel podium

The problem

Cloudline had a formula salons loved and no brand at all. The shelf they wanted was a wall of lab coats and percentages.

The brief: sit next to prestige labels in a department store, still feel warm on Instagram, and fit on a pack small enough for a travel kit. No pressure.

The missing pixel

Nobody in the category was selling the feeling. So we did. One pink, one image, one rounded wordmark that looks like it’s exhaling.

Texture, not colour, separates the range, so the shelf reads as one calm block. We shot the campaign in a single day on a soft-sculpture set and cut it into a 20-second film for launch.