Maré
Swimwear made from recovered fishing nets. We launched it with a campaign shot entirely underwater and a motion system that moves like the tide.
- Client
- Maré
- Year
- 2026
- What we did
- Campaign, motion
- Timeline
- 8 weeks, Lisbon
The brief
Maré had a great story, swimwear spun from nets pulled out of the Atlantic, and a brand that told it like a sustainability report.
They had one summer to launch, a small budget and a category full of beach clichés.
Our answer
Shoot nothing on the beach. The whole campaign happens underwater, where the nets came from, filmed in a Lisbon public pool over two nights.
The logo and type swell and settle on a slow tide rhythm, so every post, ad and product page moves the same way.
What Happened Next
The numbers, half a year on.
- views of the launch film
- to sell out the first run
- of nets recovered for every thousand suits
They said no beach, no sunsets, no slow-motion hair. I was nervous. Then we sold out in six weeks.
Made By
Ingrid SolbergCreative direction
Jonas BergMotion
Beatriz MatosDesign
Marta ReisProduction
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AvailabilityBooking new projects from Mar 2027
- Dec 2026Full
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- May 2027Open
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