Every website we build goes live on a Tuesday morning, with no press release, no countdown and no post. We tell people about it the following week.
Clients find this odd at first. By the second Tuesday, they usually understand.
Why Tuesday
Monday is for catching up on the weekend. Friday is for leaving. Tuesday gives both studios four full working days to see the site behave with real visitors before anyone switches off.
A launch is the first day the website meets the people it was made for. It should be a quiet day, not a party.
The Quiet Week
Between going live and saying so, we watch and fix. Real traffic finds the things testing never does:
- Speed. The page that is fine on studio wifi and slow on a train out of Oslo.
- Search. The words people actually type, which are rarely the words in the brief.
- Forms. The field everyone fills in wrong, and the error message that isn’t helping.
Then Announce It
When the announcement finally goes out, the site has already done a week of work. The broken link has been fixed, the slow page is quick, and the first thing a journalist clicks on works.
Nothing goes live after Thursday lunch, ever. The weekend is not a testing environment.
- Launches
- Websites
- Process
Anders Holm
Anders builds the websites and the moving parts in Oslo. He has not deployed anything on a Friday since 2019 and doesn’t intend to start.
