Fieldnote

Editorial design and a website for people who write things down. A notebook brand that wanted its pages to feel as good on screen as they do in the hand.

Client: Fieldnote
Year: 2024
What we did: Editorial design, website
Timeline: 14 weeks, Dubai and London

Colourful notebooks laid out on a wooden desk

The problem

Cloudline had a formula salons loved and no brand at all. The shelf they wanted was a wall of lab coats and percentages.

The brief: sit next to prestige labels in a department store, still feel warm on Instagram, and fit on a pack small enough for a travel kit. No pressure.

The missing pixel

Nobody in the category was selling the feeling. So we did. One pink, one image, one rounded wordmark that looks like it’s exhaling.

Texture, not colour, separates the range, so the shelf reads as one calm block. We shot the campaign in a single day on a soft-sculpture set and cut it into a 20-second film for launch.